Do you have specialist listings on your books?
|* Land, of any type|
|* Properties with large parcels of land|
|* Properties in need of renovation|
|* Buildings with development potential|
Because of their specialist nature, these listings have limited audiences. Ideally they’ll be seen by Individuals or Companies, looking for Development Opportunities, and the resources to take them on. UKLR has been developed specifically to tap into that sector of the market.
So how can you increase your exposure and access these desired buyers?
Not many properties have 6-acres of land and stables. But, if you have one, are you simply marketing it as a ‘4-bedroomed detached house’? Was land or stables mentioned in the title? If not, how will a buyer know it has land or stables until they click on the details?
And if they don’t make that click you may just have lost a potential sale!
Listing your property with land, simply as a ‘4-bedroomed detached house‘ risks it getting lost amongst every other 4-bedroomed property!
How can you make your specialist properties stand out amongst the millions of other properties being offered for sale?
In the general property market the typical buyer will see a ‘4-bedroomed detached house’, but may well be ‘put off’ by the land element when they click into the details.
At UKLR we promote listings from the property’s specialist elements. The same ‘4-bedroom detached house‘ would then become a ‘6-Acre Equestrian Property with Detached House’. From changing the focus it will draw in those looking for properties with land. Additionally it will have been brought to the attention of those looking for ‘Equestrian’ and ‘Acres’ .
UKLR brings together different categories of specialist listings. By grouping them as ‘type’, as well as other essential search criteria, creating hubs to attract the right type of buyers for these individual listings.
Similarly . . .
You may have properties on your books requiring total renovation and modernisation. The audience for this type of property is more limited than many believe. Ideally you want to make it ‘stand out from the crowd’, drawing in the right type of buyer, and avoid time wasters*.
At UKLR our marketing is targeted towards Architects, Investors, Tradesmen, Builders and Developers. Prospects who may be actively looking for such opportunities for themselves or clients.
So instead of losing your ‘3-bedroom property’, amongst a million others, you can promote it as a ‘Development Opportunity / Renovation Project for 3-Bedroom Property’. You’ve not lost your original ‘general’ market, just brought it to the attention of a different, and more lucrative, sector.
By marketing your listing as ‘Land’ or a ‘Development Opportunity’ on UKLR, as well as promoting it in the general property market, you are increasing promotional aspects and creating links to specialist buyers. Do you want to give UKLR a try and take up the offer of free advertising until 31st December 2016?
*Time wasters – those who dream of doing a property up, but lack the knowledge and resources to carry out work to meet modern day standards required to satisfy mortgage requirements