Picture this – you have a stunningly beautiful, 5-bedroomed Gentleman’s Residence. It has 8 acres of land, a block of stables and incredible views. You promote it on well known property sites, inform those on your client list and . . .
And then what? You find instant interest? The phones are red hot and you have superb click through rates?
But where’s your buyer?
Advertising in the general property market only allows you to list this property as a 5-bedroom property. Simply because there is no other option. But did you know that on 1st December 2016 there were 2,333 x ‘5-bedroom properties’ advertised on the main property website in Yorkshire alone!
So does your 5-bedroom property stand out from the crowd – or fade into the background?
No! It didn’t stand out, but got completely lost amongst the other 2,332 5-bedders!
So how do you make your property stand out from the crowd?
Ok, so we’ve established your property is considerably different to the norm. It has 8 acres of land, a block of stables and incredible views. In addition there’s the potential to use the block of stables for your horses OR . . . A pretty good chance of them being converted into another dwelling, subject to the necessary planning consents. But all the advert told potential buyers, up front, was that it’s got 5-bedrooms!
So here’s how you make it stand out from the crowd
You advertise it on a specialist website, UKLR, set up specifically to sell:
- Land, of any type
- Land with properties
- Buildings with conversion or development potential
- Properties in need of renovation.
These are the only type of listings promoted on UKLR. So the chances of your property getting lost in the general property market are now pretty remote, but will attract specialist buyers. What sort of buyers need targeting? Buyers looking for a property with land; properties with equestrian facilities and properties with development potential.
Your 5-bedroom property needs these specialist buyers. Buyers who are looking for a house with a substantial piece of land OR buyers who do not expect to instantly occupy a property on legal completion, but have the vision to ‘see’ the potential of a finished project, with the ability and resources to see it through.
So how would you announce to the public how special your property is? How about . . .
8 Acres Grazing Land with 5-bedroom Gentleman’s Residence and Stable Block, with Conversion Potential, York, YO2
Our listing template allows you to select that it has ‘Equestrian Interest’ ‘Grassland/paddocks’ ‘Conversion/Development Opportunities’, etc, all of which can be used as search criteria. The description would be written to promote the property’s potential, as opposed to focusing on the property itself, accompanied by an extensive gallery for images and any other related documents. The local council would be listed, with direct links to their planning site, and if any consents ever existed all the information is there with just one click.
Visitors to UKLR now know instantly what your property offers, over and above the 5-bedrooms, plus we have provided all the planning information required, if available. Hours of endless research have been saved, and potential buyers have a pretty sound idea of how suitable your property is for their purpose.
We’ve also incorporated a ‘property weblink’ that directs viewers straight onto your own website, giving them access to the full details, plus all your other properties, increasing your own website traffic and sales opportunities.
Additionally UKLR actively seeks and promotes to specialist buyers, as well as the general public: Architects, who frequently have clients wanting land; Property Investors and Developers,;Land Bankers; Builders etc etc. UKLR isn’t just about putting an advert on a site, but seeking out the best opportunities to help those listings sell.
We can’t guarantee you a buyer, but we can certainly steer the right ones in your directionIf you have questions to ask or want to advertise then email firstname.lastname@example.org or ring 0777 55 33 110
Want to know how much it costs? Then follow this Pricing link. You’ll be pleasantly surprised! And remember, while we are generating the site and gaining strong Google recognition we are offering 2-months free advertising